Why Brand Positioning Has Become A Major Challenge After Initial Roar For The Likes Of Xiaomi And Oneplus
This story sounds very familiar if you have followed the journey of the likes of OnePlus or Mi in the market recently. Both the tech players are just as new as some of the other new entrants like Vivo, Oppo or newer than the likes of Gionee in the Indian market, yet if you were to ask an average Joe on the street, he is more likely to recognize the names of a OnePlus or a Xiaomi than say a Vivo....