Reason: ‘unbelievably high’ piracy rate, according to the developer, Madfinger Games. This is a sad state of affairs, specially for small developers. Android has grown tremendously over the past two years. In spite of the issues like Fragmentation and monetization, most developers have continued to bring their apps on Google’s platform. You want to know why?

Because Android is too big to ignore now

But piracy is a major concern now. Unlike iOS, where any published app (free or paid) needs to get validated by Apple, and hence must be downloaded via the App Store, Android apps can easily be pirated, distributed as .apk files and installed on devices without having to root them. Malware and security issues have not proved to be big enough deterrents to stop people from pirating apps. And Google simply doesn’t care what apk files are being installed on the devices.

Monetization issue is nothing new on Android

This is why many developers, including big ones like Rovio, follow ad-injected model on Android, while they have ad-free paid apps model for iOS. With rampant piracy, we can only expect this model to be adapted by more and more developers, who would rather compromise with the user experience than on their revenues. Update: Jelly Bean does come with paid-app encryption which will hopefully slow down piracy of apps on Android.

Piracy on Android can Result in More Ad Injected Apps - 27